Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and Networks to dynamically deliver any ad format directly into video content from a 3rd party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies.
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